Data Processing and Analytics

Data Processing and Analytics

The premise of data analysis is to process the information into usable arrangements and prepare that to be broke down. We at Desire, help our customers from fluctuated businesses deal with their information handling moves directly from cleaning to improving the information according to the research objective.

Support we offer

Data Cleaning and Data Validation

  • Data integrity checks including removing data redundancy/missing data values
  • De-duplication of data
  • Identifying and fixing data inconsistencies (de-rotation etc.)
  • Quota setting and survey tracker management

Tabulations

  • Tabulations
  • Efficient and customized modules to create share tables, grid tables etc
  • Capability to use data from various formats (ASCII, Excel, SPSS or any other custom format)
  • Weighting application
  • Marginal frequencies
  • Graphical representations – cross tabulations and stub-and-banner tables

Charting

  • Automation of reports for tracking studies (Customizable as per client requirement)
  • Manual chart population along with report writing based on the analysis
  • Create and edit live graphs and charts
  • Innovative approach to apply relevant functions (Tools, design and formats to build the charts more presenting
Bespoke Solution For All your Data Processing Needs
  • Quota settings and data transformations
  • Data conversion across a wide range of formats including XML, SGML, XHTML, MS Reader, Adobe, HTML, PDF and more
  • Statistical testing and other analysis
  • Customized automation solutions
  • Key driver analysis
  • Segmentation, max diff and conjoint simulation
  • Brand value creator analysis
We use internationally accepted tools including:
  • SPSS / WINCROSS
  • QUANTUM / QUANVERT
  • CPRO