Open-End/Verbatim Coding

Open-End/Verbatim Coding

Open-end coding is a deliberate procedure of changing over raw data into insightful data. More often than not, the gathered information is put away in Excel position yet the information in raw structure is good for nothing except if it gives helpful bits of knowledge. So as to accomplish this, our group ability in coding the information in a deliberate way to infer significant understandings. With long stretches of understanding, we have created in-house strategies of coding as open-finished inquiries some of the time give a more noteworthy profundity of knowledge that shut finished inquiries.

We have a proficient group of prepared coders who have involvement with areas, for example, healthcare services, market research, social research, financial services, consumer marketing, and so on.

Support we offer

Open-end Coding Capability

  • Capability to develop code frames and coding for both quantitative and qualitative projects
  • Full open-ends coding, brand response coding
  • Visual/Image coding
  • Netting/Sub-netting
  • Dynamic code frames development with incremental data

Social Media Coding

  • Provide reliable and relevant measurement tools for understanding and analyzing complex social media interactions
  • Customized solutions by combining social media coded data with other data sources or client’s transactional data

Industry Verticals Supported

  • FMCG
  • BFSI
  • Automobile and healthcare products
  • Digital media/entertainment
  • Wave and tracker studies
  • Healthcare

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