Industries

Industries served and area of expertise

Customer satisfaction

Customer Loyalty

Voice of the customer

Brand perceptionr

Pricing research

Usage and attitude

Corporate image

Consumer behavior

Media and ad tracking measurement

Customer service research

Customer net promoter score (NPS)

Customer satisfaction studies

Retail and FMCG

Businesses are launching innovative products that change how consumers live and interact in their daily lives. Managers are increasingly trying to meet an assortment of human desires and needs.

With the rise of Digital Disruption, the global market is likely to produce many winners and losers over the coming decade. It is imperative for retail & FMCG sector to undertake home usage tests, pricing check, brand track research etc. regularly to capture relevant insights for upgrading their offerings

  • Product concept testing
  • Home Usage Test (HUT)
  • Product usage and attitude
  • Brand perception
  • Brand tracking
  • Usage & Awareness study
  • Shopping behaviour
  • Product feedback study
  • Pricing analysis
  • Channel partner surveys
  • Concept evaluation
  • Pre and Post Ad test
  • Customer satisfaction & loyalty
  • Imagery analysis
  • Value added services innovation studies
  • UI/UX studies
  • Eye tracking

IT & Telecommunications

The global telecoms sector is a unique and vibrant industry that is constantly evolving due to the new technologies and infrastructure which continue to filter into the market. The overall global telecoms statistics are impressive – in 2020 there are around 7.7 billion active mobile broadband subscriptions worldwide, an enormous rise from 3.3 billion just 5 years ago. Therefore, it is critical for telecom sector keep a tap on customer feedback, opinion on new products, demands, brand perception etc.

Manufacturing

The manufacturing business has unquestionably progressed in the latest decade. Computerization, IoT, Robotics, etc have all additional to this headway. It ought to be innovative to stay ahead in the genuine market. Desire Market Research reinforce clients in recognizing advancement prospects in their market by giving ground-breaking assessment and sensible abilities.

  • Product research
  • Product segmentation
  • Distribution channel analysis
  • Market analysis
  • Client satisfaction and loyalty studies
  • Central location test
  • Pre & post communication
  • Channel partner survey
  • Pricing study
  • Imagery analysis
  • Usage & Awareness study
  • Shopping behaviour

Healthcare and Pharma

The healthcare market is segmented by type into healthcare services, pharmaceutical drugs, medical equipment, biologics, and veterinary healthcare. Healthcare services were the largest segment of the healthcare market, accounting for 79.4% of the total in 2018. It was followed by pharmaceutical drugs, medical equipment and then the other segments.

Automotive Research

Mobility is an essential aspect of our lives, but how we get around in the future could be significantly different in the post-COVID world. Social distancing is the most significant driver of change in this new environment, with people rethinking their transport modes to avoid the risk of infection. Personal vehicle use may be the winner in the short term.

  • Concept check
  • Dealer satisfaction
  • Sales / service audit
  • Pre & post communication
  • Initial buyer study
  • Accepter rejecter study
  • Pricing study
  • Category usage
  • Need from vehicle
  • UI / UX surveys
  • eye-tracking
  • Feedback survey
  • Digital Ad tests
  • Online Home Usage Tests Surveys
  • Diagnostic surveys
  • Usage & awareness

E-commerce

The global B2C e-commerce market size is anticipated to reach USD 6.2 trillion by 2027, registering a CAGR of 7.9% over the forecast period, according to a new report by Grand View Research, Inc. The increasing disposable income level, escalating usage of internet and smartphones, and an increasing number of online shoppers are expected to drive the market growth. UI / UX surveys, eye-tracking,