Who We Are

A Global Market Research Company

We combine research with creativity to help businesses uncover new paths to growth.

We constantly experiment and upgrade our research methods, imbibe international expertise, technology tools that can address research needs more effectively and deliver meaningful insights

Most importantly, we believe in providing actionable research solutions through compelling and concrete consumer voice. We derived insights through exhaustive analysis that help in informed decision making and develop comprehensive strategies.

Our services include offerings for every stage of research process, have been honed through extensive global experience, deep knowledge of the international markets and rigorous monitoring of changing business needs.

A Global Market Research Company

Our Vision

Realizing the full potential of Market Research and support services by providing affordable, transparent, competitive, comprehensive and quality services that help clients to make evidences based on decisions for maximizing their customers’ and stakeholders’ relationships.

What We Do

We design solutions to help our clients achieve success by enabling access to diversified research products using quality intelligence, analysis and market research delivered within committed time and cost.

Our Work

We offer world-class marketing research solutions to assist clients in decisively solving their market and marketing problems.We believe in participative approach and work as an extended team to our clients

The Four P’s of Desire Market Research and How it is used?

Product

Procedures  to ensure the products are ready for selling point of view.

Price

Set it at a level comparable to competitors

Promotion

Boucher’s Ad’s and information to generate interest

Place

How and Where Products are distributed

Why Choose US

Our capabilities:

Tailor-made research,

Strategic recommendations,

Risk reduction concept,

Balance scorecard concept.

We provide services that quality focused brands derive evidence from, for informing strategic corporate decision-making.

Our Approach

We help clients to:

Research business and consumer markets where  new insights are obtained, adding new clarity and  knowledge.

Study the continuous changes of the competitive landscape within their industries.

Identify drivers for purchasing decisions, causes of customer attrition and or churn rate, including levels of customer satisfaction and loyalty.

Test new concepts, perceptions, products and advertising to help them build long-term relationships with their customers.

Turn  numbers into actionable insights for strong business decision drivers.

Our quality market research services are designed to offer total solutions to clients’ marketing problems and provide information that is more pertinent.

As markets move at a swift pace, market research and intelligence become critical for all businesses. Desire’s end-to-end market research consultancy helps you understand markets. We are industry-agnostic and work across the value chain of a particular industry/process to deliver value and trustworthy data. Our research is anchored in empathy- and emotion-driven responses for B2C studies and fact- and data-driven insights for B2B studies that help brands and businesses understand the crux of the problem and make informed decisions.